PUBLIC RELATIONS AND ECONOMIC INTELLIGENCE – COOPERATION OR CONFLICT?
Journal Title: Scientific Journal of the Military University of Land Forces - Year 2013, Vol 168, Issue 2
Abstract
The article outlines the model of relations between the two types of an organisation’s activities: economic intelligence and public relations. The first part of the mutual relations analyses is the review of the definitions concerning those two notions. Furthermore, the article presents the relations between industrial intelligence and public relations, along with the foreseeable effects. In the conclusion the balance between those two activities is suggested.
Authors and Affiliations
Paweł KOCOŃ
Keywords
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