Public Relations Profile in Current Postmodern Context
Journal Title: Annals of the University of Craiova for Journalism, Communication and Management - Year 2015, Vol 1, Issue 1
Abstract
This study is based on meta-analytic method and it clarifies the concept of public relations in our postmodern life. Even we know that the public relations have over 400 definitions, they are adjusting while the times passes and because of that, people from the field of communication and public relation have to be more creative than before. An organization can’t promote its image without the instruments of public relations; this mean that every organization that wants notoriety must apply to people from public relations to realize a campaign in order to inform the public about the existence of the company. A campaign of public relation is a process that have the purpose of development the image of a company and to promote it inside different groups of a society. The public relations campaign is starting from the moment when it’s fixing the purposes and then passing into action in achieving its objectives. Every campaign of public relation is based on creative people who are using the instruments of media properly. If in the past was a problem in promoting an image, nowadays it is becoming easier through social media
Authors and Affiliations
Kot Sebastian, Teodorescu Bianca
Keywords
Related Articles
- EP ID EP453760
- DOI -
- Views 230
- Downloads 0
A STANDARD MASS MEDIA IMAGE ANALYSIS
This research aims to clarify the joints and structure of a standard media image analysis. It is argued a) that the image is a symbolic footprint; b) that the subject of the image is a person, an organization (group, ent...
IMPRESSING THE SOCIAL AND COMMERCIAL PRESS MESSAGE
The theme of this study is the message, the concept of a message in Bernard Voyenne's conception. The article aims to highlight the joins of the press release. The method used is meta-analytic, a combination of the herme...
Cultural Journalist Eminescu and the Theatre from Bucharest
Eminescian cultural journalism means to dedicate several articles to literature, language, folklore, theater, religion, education and culture. In this paper, I pointed out that, of the 20 items about theater, 11 are dram...
The Accounting of the International Transactions
This contribution constitutes a review of one remarkable Romanian book on the accounting of international transactions. Zetetic method is represented by classical procedure of ideatic analysis.
About The Romanian Way of Branding
To build a brand in Romania is not an easy or accomplished task. All the attempts after 1990 failed as they offered too general and unspecific features conveying no meaning about the country and its people. The present c...