Public Relations Profile in Current Postmodern Context
Journal Title: Annals of the University of Craiova for Journalism, Communication and Management - Year 2015, Vol 1, Issue 1
Abstract
This study is based on meta-analytic method and it clarifies the concept of public relations in our postmodern life. Even we know that the public relations have over 400 definitions, they are adjusting while the times passes and because of that, people from the field of communication and public relation have to be more creative than before. An organization can’t promote its image without the instruments of public relations; this mean that every organization that wants notoriety must apply to people from public relations to realize a campaign in order to inform the public about the existence of the company. A campaign of public relation is a process that have the purpose of development the image of a company and to promote it inside different groups of a society. The public relations campaign is starting from the moment when it’s fixing the purposes and then passing into action in achieving its objectives. Every campaign of public relation is based on creative people who are using the instruments of media properly. If in the past was a problem in promoting an image, nowadays it is becoming easier through social media
Authors and Affiliations
Kot Sebastian, Teodorescu Bianca
Keywords
Related Articles
- EP ID EP453760
- DOI -
- Views 203
- Downloads 0
The Evolution of the Institution of Divorce in Romania
Under civil law in Romania in force today, divorce is granted by the court only for good reasons, when relations between spouses are impossible and coexistence of them can no longer continue. The current Civil Code of Ro...
Basic Accounting in European Projects
In this article is analysed the problem of the accounting assessment within the projects financed from grants/non-refundable fonds. The article aims to gather all the directives and regulations which are used for the acc...
Book Review. Carmen Popescu, Intertextualitatea şi paradigma dialogică a comparatismului, 2016, Romania, Craiova
Usually, globalization is understood as a sort of conquest, of domination, as assimilation. Frequently, globalization is followed by the concept of multiculturalism; it is sustained by a terminological paradigm emerging...
A STANDARD MASS MEDIA IMAGE ANALYSIS
This research aims to clarify the joints and structure of a standard media image analysis. It is argued a) that the image is a symbolic footprint; b) that the subject of the image is a person, an organization (group, ent...
Cicero - an Investigative Journalist
A great Roman scholar, Cicero was also a brilliant investigative journalist ahead of his time. By the Catilinarian Orations, as well as his speech against Verres, Cicero made not only one of the most beautiful, courseboo...