PUBLIC SERVICE ADS OF RESERVING PEAT FORESTS
Journal Title: INFORMASI - Year 2018, Vol 48, Issue 2
Abstract
Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests that are broadcast on several television stations, one of which is on Televisi Republik Indonesia Kalimantan Selatan (TVRI Kalsel). In addition to television stations, this advertisement can also be accessed through the Youtube channel of the Badan Restorasi Gambut - BRG with title PSA Lestarikan Hutan Gambut which has been airing since January 7, 2017. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/ rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is presented through audio and visual elements is considered less able to attract audience’s emotion.
Authors and Affiliations
Atika Atika, Achmad Bayu Chandrabuwono
Keywords
Related Articles
- EP ID EP438182
- DOI 10.21831/informasi.v48i2.21835
- Views 60
- Downloads 0
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