“PUNAKAWAN” LOCAL CHARACTER AS A CREATIVITY IDEA IN DESIGNING VISUAL COMMUNICATION
Journal Title: Asian Journal Social Sciences & Humanities - Year 2017, Vol 6, Issue 3
Abstract
Creator is those creatively producing works enjoyable to society. Through his design, the society will be amused, fascinated, and surprised seeing his work having high esthetics as if reminiscent of other work they have ever seen. The work, among others, includes Visual Communication design by creators originating from idea of Archipelago’s local cultural art. Punakawan familiar to the society’s heart particularly Central Java as the legendary characters often becoming inspiration in creating visual communication design. Creative work is a visual communication design developing the preexisting work, Punakawan of leather puppet (wayang kulit). Through the soft hearth, Punakawan characters consisting of Semar, Petruk, Gareng, and Bagong were conjured into a new work making the audiences amazed. Whether or not this extension work is creative should be answered using Doyle Dane Bernbach’s theory, stating that a creative work should contain ROI elements: relevant, original and impact. This research was conducted using purposive sample in poster, cartoon and animation works referring to Punakawan characters. The result showed that the extension work designed by creators informed and published in social media has high creative value with contemporary style and with themes of commonality, pleasure, cheerfulness, and seriousness different from previous traditional work.
Authors and Affiliations
Pujiyanto Sarjono, Andy Pramono
Keywords
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