PUNJABI JOURNALISM AND WEB TV INDUSTRY (A STUDY BASED ON THE CONTENT AND VIEWERSHIP OF WEB CHANNEL TV PUNJAB)
Journal Title: International Journal of Communication and Media Studies (IJCMS) - Year 2018, Vol 8, Issue 4
Abstract
The web TV industry is witnessing a boom in India as it ranks in the second number in the world for the use of the internet. It is an irrefutable fact that media technology is going through a period of rapid change. The media audiences in the current scenario are getting multiple choices in the forms varying from folk media to traditional media like newspapers, radio, and television and now-a-days, the online media. The fast perforation of digital applications, providing information, entertainment and communication related content to the people are increasing their web dependency. In such a scenario, the present study explores the content and viewership patterns of a popular Punjabi Web channel being operated from Jalandhar, which is popularly known as the media hub of a progressive state like Punjab. The study highlights the online preferences of people in context to the subject, viewership time, likes, dislikes, comments, shares etc. to understand the underlying perspectives.
Authors and Affiliations
VIJAYTA TANEJA
Keywords
Related Articles
- EP ID EP430035
- DOI 10.24247/ijcmsoct20183
- Views 107
- Downloads 0
DIASPORIC MEDIA USAGE AS SITES FOR CREATION OF IDENTITIES – A STUDY REPORT
Historically and etymologically, a diaspora is a dispersal of people from one country into many, notably the Jewish and Armenian Diasporas of past centuries and, in modern times, the great flows of people out of China an...
Modality in Tharu: A Comparative Perspective
This paper examines the morphosyntactic structures characterizing the notion of modality in two different Tharu languages: Dangaura and Chitoniya, from a comparative perspective. Being the members of the same language fa...
MINDSET ON USE OF OPEN ACCESS JOURNALS: A STUDY
The success of the use of Internet services and online services primarily depends on the prevailing mindset of the user. The same trend prevails in the case of online journals. In this study the mindset on the use of onl...
Animated Documentary: A Dramatic Art of Documentary Storytelling
Animation, unlike live-action, offers much more flexibility to tell a story through enhanced visual as well as aesthetic demonstrations. Besides, the medium can operate in a factual context to represent and document actu...
Brand Engagement Through Social Media
Brand Engagement is a significant association between a client and a brand. It is generally utilized as a metric that estimates collaborations among clients and your items, administrations, conditions and correspondences...