Purchase Behaviour of Indian Customers Towards Environment Friendly Motor Vehicles
Journal Title: International Journal of Mechanical and Production Engineering Research and Development (IJMPERD ) - Year 2017, Vol 7, Issue 6
Abstract
At the present time lot of customers in India are buying environment friendly motor vehicles like hybrid and electric vehicles. Therefore, this study was performed to recognize the factors that influence the purchase intention of buying environment friendly motor vehicles among Indian customers. Information is collected from 125 vehicle owners using a structured questionnaire. According to regression analysis, awareness of environment friendly motor vehicles, environmental familiarity and subjective norms has a considerable influence on purchase intention of environment friendly motor vehicles in India.
Authors and Affiliations
Makarand Upadhyaya
Keywords
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