Qualitative-quantitative analysis of the relationship between regional advantages in rural tourism entrepreneurship and effective factors in rural tourism entrepreneurship (Case Study: Target and Destination Villages in Ardabil Province)
Journal Title: Arid Regions Geographic Studies - Year 2024, Vol 15, Issue 56
Abstract
Aim: This research aims to qualitatively-quantitatively analyze the relationship between regional advantages and effective factors in rural tourism entrepreneurship.Material & Method: To explain the effective regional advantages in rural tourism âentrepreneurship, firstly, the analyzed indicators were collected using âtheoretical references from various sources, and a qualitative interview âmethod was used to analyze the effective factors in rural tourism âentrepreneurship. Then, the overall results obtained from both steps of the âqualitative method were coded for analysis in the quantitative part, âusing the structural equation model by Smart PLS software, were âanalyzed.âFinding: In the variable of effective factors in rural tourism entrepreneurship, in the âinstitutional dimension, the factor of easy access to institutions and âcooperatives supporting entrepreneurial activities, and in the social âdimension, the factor of not having stress in difficult situations showed the âhighest level of influence. In the variable of regional advantages âeffective in rural tourism entrepreneurship, in the political-legal dimension, âthe factor of the existence of government incentives for entrepreneurs in âline with rural entrepreneurship, and in the infrastructural dimension, the âfactor of access to the gasoline and fuel distribution point, showed the âhighest level of influence. âConclusion: The research results show that the relationship between regional advantages and effective factors in rural tourism entrepreneurship is confirmed with a value of 4.39.Innovation: Based on the background of the studies, efforts were made to fill the research gap. Several unique approaches were made to better understand rural tourism entrepreneurship. However, a mixed method (qualitative-quantitative) was used to select the most suitable model to investigate this relationship by evaluating different points of view. The findings of this study will be useful in future planning.
Authors and Affiliations
hossein karimzadeh,Hamdollah Sojasi Qeidari,carmen bizzari,Robab Naghizadeh,
Keywords
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