QUALITY AS THE FACTOR INFLUENCING CONSUMER BEHAVIOR IN THE FOOD MARKET IN RUSSIA

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QUALITY AS THE FACTOR INFLUENCING CONSUMER BEHAVIOR IN THE FOOD MARKET IN RUSSIA

Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2018, Vol 0, Issue 4

Abstract

The aim of the research was to show the importance of quality as determinants of the behavior of Russian consumers on the food market. For the purpose of the research, two basic research methods were used: literature analysis and surveys. The survey was based on a prepared, original questionnaire form. 120 respondents took part in them, different in terms of sex and age, originating from the area of Kaliningrad and the surrounding area. It was found that 54% of Russian respondents believe that the overall level of food quality in the Russian market is satisfactory, and 35% described it as good. Only 1.7% of respondents considered it high. The main threats/obstacles in creating good quality food products on the Russian market are: low level of agricultural development (50%), poor development of quality systems and high food prices in relation to incomes (46.7%) and widespread falsification of food (45% ). Among the qualitative characteristics of the food market in Russia, respondents rated the quantity availability, temporal availability and variety of the assortment at the most.<br/><br/>

Authors and Affiliations

Anna Suszek, Romuald Zabrocki, Iulia Elisjewa

Keywords

consumer behaviors quality food market

EP ID EP376355
DOI 10.5604/01.3001.0012.3059
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