Quality service and its results”case study: customers of Isako representations in Fars province
Journal Title: Journal of Science and today’s world - Year 2015, Vol 4, Issue 6
Abstract
The purpose of this research is studying the relationship between quality service, customer satisfaction, reliance, loyalty and modulating of customer complaint between service quality and customer satisfaction. The proposed model of this research is including five variables which have been analyzed by SPSS software .Statistical population is the customer of Isako representations in Fars province. Data analysis shows that there is a positive relationship between service quality, customer satisfaction, and trust and customer loyalty but about modulating role of customer compliances there is no significant relationship between service quality and customer satisfaction.
Authors and Affiliations
Hossein mohammadi ,Jaber farhang ,Mohammad pordel
Keywords
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