Qualman, Eric. (2009) Socialnomics: how social media transforms the way we live and do business. John Wiley & Sons, New Jersey
Journal Title: Journal of Comparative Research in Anthropology and Sociology - Year 2010, Vol 1, Issue 2
Abstract
At the time when this review was written the on line search results for the following key words and associations were these: “carti marketing internet”: 609.000 results; “carti marketing online”: 470.000 results; “internet marketing”: 154 million results; “marketing online”: 267 million results. These figures may very well be normal for the online space but when they are to be used by content value the gift of information becomes a burden. To shed new light on Internet survival techniques, enter Eric Qualman, author of “Socialnomics: how social media transforms the way we live and do business” . Never mind the awkward name, if you are wondering if this book can help you better navigate through the apocalyptic wave of information heading your way every second of your on line life the answer is affirmative. The initial empathy for the Internet user faced with a massive amount of info is continued by an extensive and detailed description of a great mechanism that can help everyone make sense of their online lives. That mechanism is social media. Throughout the book we learn what social media is, how does it work, what are its ups and downs and, most importantly, how do we make the best of it. For those who take on the task of reading the eight chapters of this book, time will not seem wasted. Answers, explanations , information and connections make this work easy to read and relate to. It is so easy to navigate that one wonders why the author opted for a paper version published at John Wiley & Sons , given his preference for the online environment. Whatever the reasons may be – a wish to relate to an off-line-book-reading audience, creating the foundation for a personal blog or making a statement via the Paper Back Robin Hood charity - the very fact that we question the reason for a book being published is evidence that modes of acquiring and sharing information have shifted dramatically.
Authors and Affiliations
Monica Costache
Keywords
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