QUANTITATIVE APPROACH TO EVALUATION OF BUSINESS REPUTATION IN UKRAINIAN BANKING
Journal Title: Економічні студії - Year 2017, Vol 5, Issue 18
Abstract
The article analyzes various methods of quantitative approach to evaluation of business banking reputation. The financial aspect of goodwill is considered in details. It has been determined, that those banking institutions, that have the highest level of business reputation, are functioning and developing more successfully in the economy. They are able to form a reputation audience around itselves and to be reliable guarantors of their product line and continuous activity.
Authors and Affiliations
L. V. Kuznetsova, A. V. Suvorova
Keywords
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