Radical Incremental Innovation in Products and Brands: Factors Influencing Customer towards their Adoption
Journal Title: International Journal of engineering Research and Applications - Year 2017, Vol 7, Issue 8
Abstract
Recent demonetizationdid affect the electronics sector too. In this study, the emphasis is on the electronics and electrical sector in India, as researched in online digital platforms as well as Brick & Mortar stores. India needs manufacturers that can produce more variety of electronic goods in order to cater to the changing needs, wants and demands of the informed customer. A lot of infrastructure is required for the same. Primary data for the study collected using survey method through the Questionnairesthat were filled by the sample customer chosen from the population and to attain the consumer responses. Usage of online questionnaire through Google docs had been the easier, faster and more convenient way to collect such large number of responses. The questionnaire used online had beenself-administered and customer friendly one, with the objective to keep it simple yet understand the affect of Innovations on the buying behaviour of the customers. Researcher did pilot test on a sample of 40 potential customers and the Cronbach alpha value proved that the research can be taken further.The objectives of study, the hypotheses and the data analysis gave fresh and exciting inputs in terms of understanding what the customer perceives and how responds to any type of innovation.
Authors and Affiliations
Dr. Aparna Goyal
Keywords
Related Articles
- EP ID EP392065
- DOI 10.9790/9622-0708051331.
- Views 60
- Downloads 0
“Computer Aided 3-D Modeling and Design of Human Elbow Joint”
Man-made elbow or simulated elbow or built elbow is in the long run utilized when organic elbow can't work further. Such conditions are crack, contamination, joint pain, separation and tendonitis. In one of these conditi...
Tensile Properties Characterization of Rice Husk Fibre Reinforced Bio-Composite
Engineering materials having two or more different physical or chemical properties make composites. In recent years natural fibres from agricultural waste have received more attraction as they offer number of advantages...
Pushover Analysis for Multistorey RC SMRF and OMRF
for a long time. The poor performance of Ordinary Moment Resisting Frame (OMRF) in past earthquakes suggested special design and detailing to warrant a ductile behavior in seismic zones of high earthquake (zone III, IV &...
Experimental study of Induced Draft Cooling Tower with Evaporative Pads
The cooling towers are used to reject the heat from the water stream to the atmosphere. With the help of the Merkel’s Equation, the optimum water to air flow rate is calculated. Also, by the use of evaporative cooling pa...
Comparison of Mechanical and Dielectric Properties of Pure and L-Cystein Doped Bis Thiourea Zinc Acetate (L-Btza)
The nonlinear optical single crystal of L-cystein doped bisthiourea zinc acetate (BTZA) was grown successfully by slow evaporation technique using water as solvent at room temperature. Elemental Composition percentages w...