Reaching the Unreached Through Mobile Apps: A Field Study
Journal Title: Indian Journal of Agriculture Business - Year 2017, Vol 3, Issue 2
Abstract
Mobile phones can act as a catalyst to rejuvenate the extension services. Recent advancements in the mobile technology are the mobile apps. Mobile apps as an extension services delivery tool could be the most affordable way for farmers to access useful, relevant information. The quality of mobile apps mainly attribute to effective extension service delivery. Thus, present research was formulated to study the quality of mobile apps to improve services to livestock farmers. The study reveals that majority of the respondents were young with basic education, marginal farmers and had medium herd size with medium innovativeness. The quality of the mobile app was good which was measured on different aspects viz. downloading, user interactivity, attraction, holding the interests, visuals and content. There is a need to focus on improving the quality of the mobile apps so that mobile apps could be better utilized in livestock extension system.
Authors and Affiliations
G. R. K. Sharma
Keywords
Related Articles
- EP ID EP451218
- DOI 10.21088/ijab.2454.7964.3217.2
- Views 153
- Downloads 0
A Study on Attitude of Undergraduate Veterinary Students towards Career Preferences in Andhra Pradesh: Rural Prespectives
An attempt was made to explore the veterinary students’ attitude towards rural oriented careers and their extent of participation in extracurricular and co-curricular activities in AP. Data was gathered from 150 undergra...
Effect of Irrigation Methods on Biometric Development of Litchi
The comparative effect of different methods of irrigation such as, microsprinkler + drip (T1), surface (T2) and surface + drip (T3) was studied on Biometric development of Litchi. Surface and microsprinkler irrigation we...
A Cross-Sectional Study to Find out Nutritional Status and Academic Achievement of School Adolescents Availing Mid-Day Meal in Government Schools of Chandigarh, India
Background: Nutrition is one of the most important determinants of educational outcomes. Objective: To find relation between nutritional status and academic achievement of school adolescents availing Mid-Day Meal Schemei...
Antibiotic Resistance from Indian Cuisine: A Matter of Well being and Health
Antibiotics are a major contraption exploited by the health care industry to curb bacterial infections. Consequently, unscrupulous practice of antibiotic plays a considerable role in emerging public health threat of broa...
Hunger and Voice: Marginalization and Impoverishment towards a Chaotic Social Ecology
After 72 years of independence India is still suffering from the malicious problem of hunger and poverty. In the recent report produced by International Food Policy Research Institute (IFPRI) India ranked 100TH in terms...