Readers’ Perceptions of Leading Vernacular Dailies in Ahmedabad, (Gujarat, India)
Journal Title: Online Journal of Communication and Media Technologies - Year 2014, Vol 4, Issue 2
Abstract
The vernacular Indian print Industry is growing at a dynamic pace. With the readers today getting an array of options to choose from and the intensified competition between the players in the vernacular print industry, catering to the tastes of the readers has become not only difficult but also an imperative for the vernacular dailies. Further, competition along with survival is becoming the order of the day for them. The present research paper is an attempt to find out the key attributes considered by the readers while evaluating the vernacular newspapers in Ahmedabad (Gujarat, India). Next, we attempt to map the readers’ perceptions of leading vernacular dailies in Ahmedabad (Gujarat, India). In addition, through this paper an attempt to find out whether there is an association between the importance attached to attributes and the demographics of the readers surveyed for each of the leading vernacular dailies in Ahmedabad. The study is a combination of exploratory and descriptive research which was carried out using both primary and secondary data. The findings provide insights about the various attributes considered by the readers of the papers while evaluating the vernacular newspapers. The results of attribute based perceptual mapping indicate each newspaper’s unique position as perceived by its readers.
Authors and Affiliations
Jinal Parikh| Post Graduate Institute of Management, India
The First Step to Communication with Environmentally Responsible Consumer: Measuring Environmental Consciousness of Turkish Consumers
Abstract In recent years a growing concern for global warming and environmental issues has become apparent. Turkey as a rapidly developing country has several environmental problems. In that situation, the attitudes tow...
The Emerging Cyber Media: The beginning of a New Media and the end of Old Media
One of the effects of modern technology and the avalanche of internet-based media modalities is making the world a global village. One is connected to the rest of the world with a click of the mouse or a tap on the mob...
The Role of Humor in the Construction of Satire in Nigerian Political Cartoons
Abstract The communicative functions of humor and its visual power have made political cartoons an interesting research field across academic disciplines. The first decade of the Millennium has witnessed a considerable...
Perceptions of Social Media Impact on Social Behavior of Students: A Comparison between Arts and Science Faculty
Social media is now a pervasive element impacting the social and cultural fabric of our society. It has revolutionized the way we communicate, interact and socialize. This study investigates differences and similaritie...
Virtual Communities of Police Service Support: Providing SWOT Model in Line with the Order and Security
Nowadays by formation of virtual communities, people support public services by sharing their own information and experiences. This article used the information of a Persian website in which the question and answer cyc...