READERSHIP'S AS THE DETERMINING FACTOR OF ADVERTISEMENTS (BASED ON SOME PRESS OF THE RUSSIAN EMPIRE AT THE BEGINNING OF THE 20TH CENTURY)
Journal Title: Записки історичного факультету - Year 2018, Vol 0, Issue 29
Abstract
The article's devoted to the study of the influence of the reader's audience and advertising, which was placed on some editions of the Russian Empire at the beginning of the 20th century. There were the illustrated magazine "Niva", and the professional edition of the Odessa stock exchange committee "Trade and Industrial Review". The main idea of the article is advertising became professional; it was characterized by a combination of styles, different subjects, sizes, texts etc. These editions are very different, targeted at different audiences and therefore with very different variants of advertisements. All advertisements contained certain clichés. Advertisements affected their own audience, but advertising itself and its stereotypes influenced on the reader
Authors and Affiliations
I. S. Druzhkova
Keywords
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- EP ID EP626259
- DOI 10.18524/2312-6825.2018.29.153358
- Views 77
- Downloads 0
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