Reading Motivation of Online News among Youth in Sub-Urban Area
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 8
Abstract
In studying Internet, we need to take account for differences in places. This is because the Internet affords to show different patterns in which people in different types of places access and use the Internet. Meanwhile, many current studies proved that people increasingly turn to the Internet for daily news and this trend also included youth as one of the increasing readers. Therefore, we seek to explore the gratifications gained by youth through reading online news by specifically focusing youths in suburban area. Findings through survey among 300 youths in Perak, Malaysia suggested that reading online news and youth is not a new trend anymore and all online news publishers need to reconsider some betterment in order to produce better online news in future.
Authors and Affiliations
Liana Mat Nayan, Siti Suriani Othman, Lee Kuok Tiong, Nik Norma Nik Hasan
Keywords
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- EP ID EP570180
- DOI 10.6007/IJARBSS/v8-i8/4626
- Views 42
- Downloads 0
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