RECOMMENDATIONS ENHANCING THE SERVICE QUALITY AT STARPRINT COMPANY
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 6
Abstract
The demands for high quality printing products have quickly increased, giving good opportunities for some companies that have to facilitate with high equipment and technologies. Many of printing companies have recently invested in modern machinery and technologies with the capitals up to hundred billion Vietnam dongs including state sector, FDI sector as well as the private sector. The researchers had used analytical method of explore factor analysis to determining factors that are components of the service quality. The researcher had analyzed KMO test, the result of KMO analysis used for multiple regression analysis. Besides, there were seven factors: Professionalism and skills, Accessibility and flexibility, Reliability and trustworthiness, Attitudes and behavior, Component 5 was Services cape, Service recovery and Reputation and credibility affecting the service quality with 5 % significance level. This shows that customer satisfaction refers to the extent to which customers are happy and satisfied with the products and services provided by a business. Consumer satisfaction is important because when a customer is happy with a service or goods provider, they are most likely to be loyal and to use a wide range of services offered by a business. This will boost business sales at Starprint Company - Vietnam.
Authors and Affiliations
Tran Ngoc Loc| Starprint Company
Keywords
Related Articles
- EP ID EP10800
- DOI -
- Views 344
- Downloads 16
ECOLOGICAL TAXATION ON SUSTAINABILITY CONTEXT FOR LOCAL INTEGRATED DEVELOPMENT
The objective of this work aims to verify, the contribution of the Ecological VAT for environmental sustainability in the municipality of Guajará-Mirim. This innovative instrument for allocating tax revenue in Brazil...
THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR: A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS
This article examines the influence of hedonic and utilitarian motives on consumer behavior and comparison of two cultures that have different systems on hedonic and utilitarian behaviors. The study has been conducted...
AN EVALUATION OF THE PERFORMANCE OF A NATIONAL TOURISM ORGANISATION: NIGERIA TOURISM DEVELOPMENT CORPORATION
This paper focuses on the performance of the activities of National Tourism Organisation in developing countries and of particularly interest is the Nigeria Tourism Development Corporation(NTDC) as a policy organ in t...
CORRUPTION IN JORDAN- REALITY AND CHALLENGES
Corruption is a scourge of carcinogenic invade the entire world community in general, and in the Middle East communities in particular and in the Jordanian society accurately. The most important challenges facing the f...
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SUSTAINABLE SUPPLY CHAINS; A REVIEW OF LITERATURE
This paper critically analysed the impact of Corporate Social responsibility (CSR) on sustainable supply chains. Also limited reference to Zimbabwe and all the efforts that are being done to comply with this new disp...