RECOMMENDATIONS ENHANCING THE SERVICE QUALITY AT STARPRINT COMPANY
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 6
Abstract
The demands for high quality printing products have quickly increased, giving good opportunities for some companies that have to facilitate with high equipment and technologies. Many of printing companies have recently invested in modern machinery and technologies with the capitals up to hundred billion Vietnam dongs including state sector, FDI sector as well as the private sector. The researchers had used analytical method of explore factor analysis to determining factors that are components of the service quality. The researcher had analyzed KMO test, the result of KMO analysis used for multiple regression analysis. Besides, there were seven factors: Professionalism and skills, Accessibility and flexibility, Reliability and trustworthiness, Attitudes and behavior, Component 5 was Services cape, Service recovery and Reputation and credibility affecting the service quality with 5 % significance level. This shows that customer satisfaction refers to the extent to which customers are happy and satisfied with the products and services provided by a business. Consumer satisfaction is important because when a customer is happy with a service or goods provider, they are most likely to be loyal and to use a wide range of services offered by a business. This will boost business sales at Starprint Company - Vietnam.
Authors and Affiliations
Tran Ngoc Loc| Starprint Company
Keywords
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- EP ID EP10800
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