Reklama negatywna i wizerunkowa w odbiorze polskiego elektoratu
Journal Title: Political Preferences - Year 2015, Vol 2015, Issue 10
Abstract
Growing professionalization and personalization of electoral campaigns have prompted political parties to concentrate on political image and negative campaigning. This tendency is mainly noticeable in TV advertisements. Presented article consists of two parts. The first one discusses the role of negative and image ads. The other part includes the results of research conducted by the author. The analysis shows that the vast majority of Polish electorate does not approve using of negative and image advertising. It can denote that voters are exhausted of permanent mutual attacks of two major Polish parties (Civic Platform, Law and Justice) and expect more issue-oriented politics.
Authors and Affiliations
Agata Olszanecka-Marmola
Keywords
Related Articles
- EP ID EP90481
- DOI 10.6084/m9.figshare.2059452
- Views 110
- Downloads 0
Communication in social networking websites. Development of social bonds or polarization of political views?
New media are frequently used for presenting views and developing desired socio-political opinions. The social networking websites are becoming an objection towards the use of media messages as tools of persuasion and ma...
Candidate Selection in the 2014 European Parliament Election in Poland
The article presents the determinants of creating candidate lists in European Parliament elections in Poland. Its subject context is the evaluation of importance of selected factors with reference to the effect obtained...
European Parliament Elections in Lithuania: Populist Competition in the Shadow of the Presidential Vote
The 2014 European Parliament elections in Lithuania were successful for mainstream political parties: no new-born political movement came up in the political scene; no open Euro-sceptic party was able to gain any seats....
Demokracja bezpośrednia na poziomie lokalnym: Czy obywatele chcą partycypacji?
Contemporary theory of democracy places great emphasis on direct forms of citizens’ participation in political life.Direct democracy is the core of the functioning of democratic systems. It is a general rule in making de...
Wybór opcji czy osoby? Determinanty zachowań wyborczych mieszkańców województwa podkarpackiego w wyborach do Parlamentu Europejskiego w 2014 r. w świetle badań empirycznych
The aim of the article was to present factors influencing voting behaviours of the Subcarpathian Voivodeship citizens during European Parliament elections in 2014, in the light of the conducted empirical research. The in...