REKLUB 1927-1949. Chapters from the History of Czechoslovak Advertising
Journal Title: Communication Today - Year 2018, Vol 9, Issue 1
Abstract
A new publication is entering the book market, dealing with an unconventional topic presented by a highly qualified and renowned author, Professor Dušan Pavlů. The author is a knowledgeable, well-educated, understanding and contemplative scientific expert with an impressive record of valuable publications and studies. His recent monograph entitled REKLUB 1927-1949. The role of the Advertising Club in Czechoslovak Advertising History proves that these praises attributed to Dušan Pavlů are not mere pleasantries or clichés. They are based on a detailed evaluation of the quality of said monograph. This statement also stems from the knowledge of the author’s fruitful research and publication activities focused on marketing communication, especially advertising. Professor Pavlů’s greatest assets are his professional qualifications and academic background in the area of journalism and media communication, and also his vast practical experience in marketing and communication. His most recent monograph also proves another fact: thanks to the interdisciplinary focus of the author’s research activities, he has a better understanding of many processes involved in marketing and communication practice in the context of social, political, economic and cultural phenomena.
Authors and Affiliations
Hana Pravdová
Keywords
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