Relationship Marketing Through Social Media
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2017, Vol 4, Issue 3
Abstract
Customer Relationship building marketing was described as a paradigm shift in the mid-1990s and has continued to evolve in a range of different business environments. During this time, consumer’s expectations have changed due to the fact that “net-generation” consumers have been immersed in technology and two-way communications since birth and expect businesses to engage with them and embrace relationships. Today’s sport apparel marketers operate in an environment where consumers of all demographic groups are increasingly literate with social media and have significant advancements in technology at their fingertips. This situation presents opportunities and challenges for marketers, who must adopt new approaches and take advantage of micro-blogging media such as facebook, twitter, flickr, google+, tumblr and content aggregators.
Authors and Affiliations
Ms. Ritu Srivastava
Keywords
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