RELATIONSHIP OF CUSTOMER SATISFACTION TO SWITCHING COST AND LOYALTY INPATIENT AT SURABAYA PRIVATE HOSPITAL
Journal Title: Academic Research International - Year 2018, Vol 9, Issue 1
Abstract
This study aims to determine the relationship of customer satisfaction to switching cost and inpatient loyalty at Private Hospital in Surabaya. One hundred and forty respondents or patients in four Private Hospital type B Surabaya were used as sample. Structural Equation Model (SEM) was applied as the techniques to analyse the data through multigroup or multisample analysis approach to test the influence of exogenous and endogenous. The results showed that patient satisfaction affects significantly in positive direction to the switching cost at Private Hospital type B in Surabaya. Second, patient satisfaction affects significantly in positive direction to the patient loyalty at Private Hospital type B in Surabaya. Thus, the whole satisfaction levels should be improved, such as by providing services. By providing good services in the Hospital, patients will be cared as well.
Authors and Affiliations
Mu`ah Mu`ah
Keywords
Related Articles
- EP ID EP595287
- DOI -
- Views 113
- Downloads 0
Analysis of Profitability of Fruits Trade in Yanlemo Market, Kano Metropolis, Nigeria
This study made an analysis of profitability of marketing some selected fruits in Yanlemo market of Kano Metropolis. Interview schedules were used to collect data on total revenue and marketing costs in the market, month...
THE REVIEW OF RELATIONSHIP BETWEEN CHILDREN'S ATTACHMENT STYLES AND MORAL RULE PERCEPTION
This study has been conducted to investigate the relationship between the attachment styles of children, who are aged 60 months and above and receive pre-school education, and moral rule perception. Within this scope; 47...
CHRYSOPHYLLUM ALBIDUM (AFRICAN STAR APPLE) FRUIT EXTRACT AS ENVIRONMENTALLY FRIENDLY INHIBITOR ON THE CORROSION OF ALUMINIUM IN ACIDIC MEDIUM
Inhibition of aluminium corrosion in 0.1M H2SO4 in the absence and presence of Chrysophyllum albidum fruit extract (CAFE) at temperature range of 30 ‒ 60oC was studied using weight loss and thermometric techniques. The...
DOPING EFFECT ON OPTICAL CONSTANTS OF POLY-VINYL CHLORIDE (PVC)
In the present work, the effect of silver acetic ((CH3COO) Ag) addition on some optical properties of poly-vinyl chloride has been studied. For that purpose, many samples has been prepar...
UNDERSTANDING AND APPLICATION OF BLOOM TAXONOMY BY SENIOR SECONDARY SCHOOL TEACHERS IN BOTSWANA
The decline in performance of students’ results over years in Botswana secondary schools has been a concern to every stakeholder. If the curriculum goals takes into consideration the levels of cognitive skills, the expe...