Research in Public Relations
Journal Title: Acta Universitatis Danubius.Ł’conomica - Year 2006, Vol 2, Issue 1
Abstract
Research has an important role in public relations (PR) being necessary in developing strategies in this area. Therefore, we can speak of two types of research, the applied research and theoretical research, both being successfully used in the work of public relations. Applied research, can be strategic (used in programs in order to identify attitudes and opinions of the target public, to develop strategies for formulating and transmitting messages, to establish the criteria for evaluating the work) and evaluative by which it determines the communication efficiency, in carrying out the program of public relations (in fact it is the comparison between the established and achieved objectives).
Authors and Affiliations
Coriolan Paunescu
Keywords
Related Articles
- EP ID EP85183
- DOI -
- Views 162
- Downloads 0
Romanian Framework for Creative Industries and Virtual Incubators
In order to promote creative industries in Romania, as partners of VIC, we propose an application project related to a personalized guide of South-East Region of Romania as a result of creative firms cooperation. This gu...
Research in Public Relations
Research has an important role in public relations (PR) being necessary in developing strategies in this area. Therefore, we can speak of two types of research, the applied research and theoretical research, both being s...
The Evolution of Turkish-EU Relations and an Evaluation Of Its Future
Turkey's relations with EU (EEC, EC) is analyzed, not from a perspective of chronological listing of events, but from the perspective of determining the changes over time in opinions of major groups and political parties...
The Short Life of the Bank of Ethiopia
The Bank of Abyssinia, established in 1905, was given a 50-years concession by the Emperor Menelek II. This institution was engaged in issuing notes as well as in any kind of commercial banking business. Haile Sellassie,...
General Considerations Regarding the Industrial Activity of Arcelormittal Galati on The Environment
Although everyone acknowledges the fact that industrial activities are bad for people’s health and more so for the natural environment they are considered a necessary evil. You cannot expect to remain in the run of this...