Research of the Behavior of Consumers in the Insurance Market in the Czech Republic
Journal Title: Journal of Competitiveness - Year 2012, Vol 4, Issue 2
Abstract
The purpose of this article is to familiarize with research aim, goal of which is to map out consumer behavior in the choice of insurance against death was carried out. This insured risk was chosen because for most insurers in the product offering as one of the key and it occurs within the highly competitive bid. At consumer behavior specification is also taken into account their classifying that can influence potential irrational behavior elements and help to clarify studied dilemma more (e.g. income brackets, age or other demographic information). Results will contribute to decision-making theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimization and thereby contracts decline prevention and permanent clientele expansion. The results of the research project showed that most consumers under the influence of certain factors act irrationally. These factors include media coverage of the causes of claims discount, offer extension of insurance coverage.
Authors and Affiliations
Petra Marešová
Keywords
Related Articles
- EP ID EP97968
- DOI 10.7441/joc.2012.02.02
- Views 119
- Downloads 0
Monitoring of Labour Mobility as a Way to Competitiveness
The current economic situation is forcing organisations to keep their best, talented employees, because employees are a critical and the most valuable asset. The paper reveals, based on the primary research, unsuitable p...
The Single Minute Exchange of Die Methodology in a High-Mix Processing Line
Because of turbulence in the economic environment, enterprises must react flexibly to the changing demands of their customers. Thus, a changeover process is required. If an enterprise has a large product portfolio, there...
The Competitiveness of Public Transport
Examining the competitiveness of public transport plays an important role because through public transport, the transport of passengers to schools, public healthcare establishments and work is ensured. In addition, trans...
Knowledge, Skills and Competencies of Hospitality Companies in the South Moravian Region
In 2009, a survey focused on barriers to entrepreneurship among managers and/or owners of companies in the hospitality industry in the South Moravian Region was carried out (Klapalová, 2011) at the College of Business...
Labour-Intensive Services and Changes in Value Added Tax Revenue
VAT rates have gradually become an important fiscal policy tool of of EU member states. This paper quantifies the influence on the VAT revenue of the potential transfer of selected labour intensive services from the stan...