Research on Managers' Perception of Digital Transformation in Small and Medium Enterprises
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 09
Abstract
Digital transformation (DT) is the direction of many economies, organizations and businesses. Research on DT attracts great interest in academia. The article was carried out by the need to encourage a deeper understanding of DT in the context of small and medium enterprises (SMEs) through analyzing the current status of managers' perception of DT in SMEs in Vietnam. The author begins by reflecting on the theoretical issues of DT such as the concept and role of DT and explains in detail the challenges of DT for SMEs. Next, the research method is presented to describe the research process when making the article. The research results are the important content of the paper presented in the next section with three main topics: the nature of DT, the role of DT and challenges of DT to SMEs. According to research results, managers' perception of revenue still has some inadequacies, such as few managers realizing that revenue is about improving the business's operating processes instead of changing the way of selling and interacting. with customers,...; DT's role is not only gain new knowledge about customers, increase customer satisfaction, expand market opportunities, improve product development processes,… but also to improve business efficiency and increase labor productivity. However, the research results also show a good sign that managers think that the challenge to DT is not too great, completely controllable. Finally, the paper proposes a series of factors that need taking into consideration in order to move towards the digitization of SMEs. By focusing on analyzing key elements of managers' perception of the DT process in SMEs, the article has made a number of academic contributions.
Authors and Affiliations
Dr. Dao Mai Phuoc, Dr. Vu Thi Ha
Keywords
Related Articles
- EP ID EP727533
- DOI 10.47191/jefms/v6-i9-34
- Views 58
- Downloads 0
E-Wallet Usage Intention through Technology Acceptance Model and Technology Readiness in Indonesia
Digital transformation plays an important role in affecting consumer behavior in society. One of the changes that have occurred in society can be seen in the way people buy and pay for products using e-wallets. This phen...
External Debt Burdens and Economic Growth: A Vector Error Correction Approach from Nigeria
This study examined the effect of external debt burden on the growth of Nigeria economy. Time series data was sourced from Central Bank of Nigeria Statistical Bulletin from 1986-2019. Nigeria real gross domestic was prox...
The Influence of Regional Taxes and Regional Levies Against Local Revenue Surakarta City
The purpose of this study was to determine the effect of regional tax revenue and regional levies on increasing regional original income in the city of Surakarta. The data used in this research is secondary data. The res...
The Influence of Financial Literacy on Investment Decisions Through Locus of Control Based on Gender (Case Study on Young Gen-Z Entrepreneurs)
The dominance of Gen-Z as entrepreneurs and investment actors shows positive results, due to the growth and dominance of this generation bringing new innovations, rapid technological adaptation, and a more dynamic approa...
Improving the Dynamic Competitiveness of Enterprises: Research in the Field of Tourism
Enterprises are now facing fierce competition under the pressure of global economic integration. For sustainable development, businesses must improve their competitiveness. In that context, identifying, nurturing, and de...