RESEARCHING OF SOCIALLY RESPONSIBLE BEHAVIOUR IN SELECTED COMPANIES AND ORGANIZATIONS THROUGH THEIR CORPORATE WEBSITES
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 12, Issue 2
Abstract
In recent years we have been living in the world of growing interest about the issue of corporate social responsibility (CSR) which, in practice, is supported by national and multinational organizations, the European Union, governments of some countries and by companies themselves. This paper shows how principles of CSR concept are enforced by enterprises and organizations in their everyday business practice in Czech Republic. The aim of the article is to describe results of its own original research investigated by the utilization rate of corporate websites for comprehensive communication about socially responsible activities inclusive of the main determining factors. The research focused on over 100 most significant companies and organizations in the Czech Republic according to the CZECH TOP 100 association’s ranking.<br/><br/>
Authors and Affiliations
Vilém Kunz, Martina Ferencová, Štěpánka Hronová, Martin Singer
Keywords
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