Restoring the relevance: Conceptualizing a collaboration model for business schools
Journal Title: Journal of Global Business Insights - Year 2016, Vol 1, Issue 2
Abstract
There are growing debates on practicality of academic services offered by business schools. Recent studies suggest business schools to collaborate with stakeholders to restore the relevance. However, there is eclipse in the literature with reference to collaboration models that generally maps the linkage of business schools with stakeholders. Potential stakeholders of business schools in this study are discussed in two broad segments, namely, primary and secondary stakeholders. Primary stakeholders are students and alumni, and secondary stakeholders are business organizations, non-business organizations and academic institutions. To understand and specify needs and expectations of stakeholders, business schools first need definite mission and vision. Based on that, business schools could identify those stakeholders who they want to serve through academic services. This study attempts to conceptualize a holistic collaboration model that business schools could adapt and proposes method to develop collaborations with potential stakeholders. 重塑实用性：为商学院构建协作模式的理论框架 摘要 鉴于商学院提供的学术服务是否实用这一问题的争议日渐升温。近期研究表明，商学院需与其利益相关者合作以重塑其实用性。然而，有关商学院与其利益相关者之合作模式的文献有所欠缺。本文旨在对商学院的利益相关者从两大层面进行分析：即主要利益相关者和次要利益相关者。商学院的主要利益相关者是指其学生和校友，而次要利益相关者则是指商业机构、非商业组织和学术机构。为了理解并明确利益相关者的需求和期望，商学院首先需要界定本身的使命和愿景；基于此，商学院可通过学术服务来确定其需要服务的利益相关者。本研究试图构建一适于商学院的整体协作模式，并提出与其潜在利益相关者开展合作的方法。 关键词：商学院，协作模式，商学院利益相关者，学术服务
Authors and Affiliations
Obed Rashdi Syed, Rosmini Omar
Keywords
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- EP ID EP437491
- DOI 10.5038/2640-6489.1.2.1011
- Views 71
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