RESULTS OF CREATIVE COMPONENT OF FUTURE MARKETING SPECIALIST’S PROFESSIONAL THINKING DEVELOPMENT PROGRAMME’S IMPLEMENTATION
Journal Title: Науковий вісник Херсонського державного університету. Серія «Психологічні науки» - Year 2016, Vol 6, Issue 2
Abstract
The results of creative component of future marketing specialist’s professional thinking development pro- gramme’s implementation have been presented in the article. It has been defined that the main goal of the development programme is the implementation of targeted psycho-pedagogical impact on the development of creative component of future marketing specialist’s professional thinking in educational activities. The main components of development programme: theoretical, practical-developmental, personality-creative and emotional-reflexive have been presented. The structure and means of implementation of creative component of marketing students’s professional thinking development programme have been presented. The analysis of development indicators of motivational, cognitive-divergent, communicative and emotional-volitional components has been carried out through the results of forming experiment.
Authors and Affiliations
Н. М. Кучинова
Keywords
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