RETAIL IN THE DIGITAL TRANSFORMATION PERIOD: NATURE AND TARGETING
Journal Title: Экономика и финансы - Year 2018, Vol 1, Issue 5
Abstract
The primary role of digitalization for the productive activity of retailers in modern conditions of permanent changes in the marketing environment is justified and the nature of retail in the digital transformation period based on a comparative analysis of the digitalization status is determined. The key aspects of digital transformation of retailers’ business processes are determined and the problems of retailers in the digital transformation process of their activities in the formation of the differentiated value proposition in the market are interpreted. The list of practical recommendations for retailers on performance in the digital transformation period, which taking into account the specificity of targeting, is presented
Authors and Affiliations
A. Natorina
Keywords
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- EP ID EP614410
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