Rethinking Sustainable Development through Communication: The Linguistic Implications of Vernacular Radio Stations Call-In Programmes
Journal Title: Studies in Social Sciences and Humanities - Year 2014, Vol 1, Issue 4
Abstract
Global warming and climate change are issues that have occupied the world at large with nations grappling with finding solutions to stop the devastating effects. There is urgent need for countries especially in the developing world to find ways through which the masses can be educated on development of programs that would foster environmental sustainability. Presently in Kenya, FM radio stations, especially those broadcasting in vernacular languages are making a definite impact on civic education of the mass society and strengthening the development of more democratic cultures. They also provide a forum through which possibilities of reaching a wider population and educating them through a language they understand and have a sense of belonging to is achievable. If well harnessed, the FM technology would be the best avenue through which attitudes and habits towards sustainable environmental education can be developed. Vernacular radio stations take care of the social and cultural diversity and are adequately localized to cater for the broader and poorer layers the society. The focus of this paper is to rethink the policy the government through vernacular radio stations can adopt and redo the programs to embrace environmental sustainable development to combat the threats of climate change. It will also endeavor to recommend ways of developing policy to direct programs to educate listeners on environmental sustainable development. This is part of an on-going study on Linguistic Politeness and Gender Identity on Mulembe FM call-in shows.
Authors and Affiliations
Boaz Maloba
Keywords
Related Articles
- EP ID EP28563
- DOI -
- Views 242
- Downloads 7
Effects of Reciprocal Obligation: According To Iranian Laws
Cautionnement or pledge contract is among personal obligations and its main effect, according to Shiite jurisprudents, is transacting obligations. However, most of the public canonists consider the main element of this...
Rural Insurance: Does Evidence Exist For Insurance Penetration In Nigeria?
Insurance companies protect people from financial catastrophe by spreading the risk of financially crippling events over a large number of people. In doing this, insurance companies often sell specific types of insuran...
U.S. Negotiations with Rogue States during the Early Portion of the Twenty-First Century
Over the past five years, Barack Obama has made various decisions that have been described as historic. During 2010, he signed The Affordable Care Act, which was designed to provide every U.S. citizen with health insur...
Sustainable Urban Public Transportation: A Case Study of Chongqing Municipality
This research paper represents a study of the incredibly dramatic urban growth Chongqing City has undergone with special focus on Passengers’ satisfaction on Urban Public Transport. Depending on how well it is planned,...
Environmental Elements of Learning Style Preference of High and Low Performing Marine Engineering Students
Identifying the individual differences of students in terms of learning style preference would help them achieve better potential as they go along with their journey in finishing their respective degree programs in col...