Rethinking the European Business Model
Journal Title: International Journal of Academic Research in Accounting, Finance and Management Sciences - Year 2012, Vol 2, Issue 1
Abstract
The notion of business models makes possible to describe how a company creates value through innovation, generally within a business ecosystem, and how the value will be distributed between the actors involved. The experiences corporate managers made in the recent economic recession, the existing volatility of the environment, and the resulting uncertainty is changing what is regarded as best practice in enterprise management. Companies will experience a new focus on entrepreneurial sustainability. The European Union has a role to play in this plan: it needs to promote a European business model that integrates sustainable development and social responsibility.
Authors and Affiliations
Georgeta Ilie
Keywords
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