Retrytyzm how to play trend antikonsyumerystskyh practices
Journal Title: Вісник Національного юридичного університету імені Ярослава Мудрого. Серія: філософія, філософія права, політологія, соціологія - Year 2016, Vol 3, Issue 30
Abstract
This article is devoted to the trend of retritizm as the main manifestation of the anticonsumer practices. Actual realities are treated by us as a consumer society, based on the ideology which is the process of manipulation of consciousness of the masses. Individuals are tired of consumer values, that leads to the development of the retritizm. In this article we have examined the main types of anticonsumer practices: «voluntary simplicity» as a rejection of materialistic values; downshifting as a departure from the scope of mass consumption; frugalizm as a way of life based on moderation in consumption; freeganism as a lifestyle, which denies the cult of consumerism, the desire to make to the principle of equity and consumer awareness. It is shown that a variety of qualitative and quantitative growth anticonsumer protest can be interpreted as a social reaction to protect themselves from the destructive influence consumer dysfunction. Although conscious consumption significantly reduces the risk of manipulation, choice, and reduces the likelihood of a desire to «much more». However, during playback anticonsumer practices of individuals still do not lose the role of consumers, while significantly transform the shape of the process. The social control of public consumption internalization of successfully resist such practices and plays them for their own benefit. Revealed that the consumer society of social control system provokes constant consumption by manipulating the selection and blending of individuals consume more, as a result, the market wins a user. Increasing living standards of most people, but it is also to the detriment of them (not to mention other people, the difference between rich and poor situation only increases) – consumption takes center stage in their life, becomes a basic value. It is against this stands friganіzm (opposition consumerism) as anticonsumer movement. friganіzm as a lifestyle that rejects the cult of consumerism and monetary relations.
Authors and Affiliations
Олеся Гудзенко, Дар’я Новикова
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