REVIEW AND PRIORITIZATION OF THE ORGANIZATION'S EXTERNAL ENVIRONMENT FACTORS ON COMPETITIVE PERFORMANCE IN THE BANKING INDUSTRY WITH FORESIGHT APPROACH: CASE STUDY OF SEPAH BANK, 1391
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 6
Abstract
Highly dynamism of business environment in the banking industry has caused the problem of how to maintain and develop superior competitive position in this industry to be a major challenge for managers, particularly for state-owned banks, and foresight as the most modern tools to meet this challenge, has assisted managers in today's organizations. In spite of the necessity of this matter, in this regard any special study has not been done so far. This study which is an applied - survey research associated with the complex research methods has the administrators, teachers and activists in the banking industry as its statistical population. This study tries to adapt the factors involved in the competitive advantage based on interviews with 15 experts in Sepah Bank with industry space under review and then, 188 experts of Sepah Bank were identified and through incessant verbal and non- verbal negotiations, 134 of them were willing to cooperate. It should be noted that the survey sample, is the conventional method for the experts that is being introduced from other experts. Using TOPSIS software and SPSS for rankings test, environmental factors of the banking industry affecting the competing bank performance were identified and prioritized.
Authors and Affiliations
Samira shahmansouri| Department of Industrial Management Najafabad branch, Islamic Azad University, Isfahan, Iran, Dr. Mohammadreza Dalvi Esfahan| Department of Industrial Management Dehaghan branch, Islamic Azad University, Isfahan, Iran
Keywords
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