Review Dual-channel supply chain pricing and coordination
Journal Title: International Journal of Business and Applied Social Science - Year 2018, Vol 4, Issue 9
Abstract
This paper synthesizes multi-channel supply chain-related research from leading management journals and enlightens the current researcher, states of the research and projecting of where it is heading. Our review involves a strategic finding of the dual/multi-channel pricing decision and coordination. This article contributes to the literature in two ways: (a) by reviewing the most impactful literature on SCM that is directly related to the Pricing and Channel coordination, (b) by summarizing the theory and findings in SCM and Retailing literature.
Authors and Affiliations
Md Thohidul Karim, Xu Qi Xu Qi
Keywords
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