Review of the theoretical and empirical literature of consumer ethnocentrism

Journal Title: Social Sciences and Education Research Review - Year 2015, Vol 2, Issue 1

Abstract

This article presents an analysis of the concept of consumer ethnocentrism measured by the researchers with the use of the Consumer Ethnocentric Tendencies Scale (CETSCALE) developed by Shimp and Sharma in 1987. The communication campaigns promoting the consumption of goods produced in Romania were revised together with the European legislation regarding this type of campaigns. While country-of-origin and ethnocentrism have been extensively researched, the link between CE and the attitude toward locally made products, as well as the link between CE and the attitude toward a buy local campaign has not been fully explored. The results will be useful for marketers, policy makers and businessmen to find what is especially important in consuming local products in Romania, why consumer ethnocentrism is relevant and what is influenced by consumer ethnocentrism. Such information could help them in taking strategically decisions.

Authors and Affiliations

Stamule Stere, Bora Trajani

Keywords

Related Articles

THE MAIN PRINCIPLES AND TECHNIQUES OF RADIO NEWS WRITING

Radio broadcast journalism has certain principles and techniques which are always to be taken into consideration when writing a script. News writing for radio is based on some rigors meant to assure that the public will...

Review of the theoretical and empirical literature of consumer ethnocentrism

This article presents an analysis of the concept of consumer ethnocentrism measured by the researchers with the use of the Consumer Ethnocentric Tendencies Scale (CETSCALE) developed by Shimp and Sharma in 1987. The comm...

The Role Of The Social Class And The Family In The Formation Of Values In The Context Of The Democratisation Of Education

In this paper we are trying to analyse some important theoretical approaches that explain the role of the family and the social class on the formation of children's values. The analysis of these theoretical perspectives...

STREET CHILDREN AT THE INTERFACE WITH SOCIAL REALITY

More and more children experience a new way of living as they are pushed to the streets due to the altering of the inter-human relations within family and to social reality. Social and economic changes worldwide have had...

PSYCHOLOGICAL ASPECTS OF PERSUASIVE LANGUAGE IN EDUCATIONAL COMMUNICATION

It is known especially the role of language and symbols in educational communication. The problem that we put in this article is the psychological role of persuasive language in educational communication. The use of lang...

Download PDF file
  • EP ID EP202642
  • DOI -
  • Views 140
  • Downloads 0

How To Cite

Stamule Stere, Bora Trajani (2015). Review of the theoretical and empirical literature of consumer ethnocentrism. Social Sciences and Education Research Review, 2(1), 41-54. https://europub.co.uk/articles/-A-202642