REVISITING THE PROBLEM OF FACTOR ANALYSIS TECHNIQUE
Journal Title: Мова - Year 2015, Vol 0, Issue 24
Abstract
The article is an excerpt of a study based on the triangulation approach, which combines the data of linguistics, psycholinguistics, psycho-semantics, psychology and sociology. The study analyzed the formation of values of everyday language consciousness of the respondents which are manifested by language signs with affectively coloured contents. There was generated a model of the core values semantic space reflection in the respondents’ public everyday consciousness. The article describes the technique of factor analysis, which aims to bring all the quantitative measurements to a minimum and the Charles Osgood method of semantic differential which helped to determine the deep categorization system in terms of the quantitative criterion of the connotative meaning. For the purpose of describing the linguistic consciousness of the individual, his implicit model was outlined in the experimental part of our work as a reconstruction of the categorical structure of everyday consciousness, with individual systems of values, obtained from the individual results of the data analysis, complemented by their interpretation, as well as by the practical purpose of the experiment.
Authors and Affiliations
Svetlana P. SAMOILOVA
FEATURES OF PERCEPTION OF LANGUAGE TRANSFORMATIONS IN THE MODERN MASS MEDIA DISCOURSE (ACCORDING RESULTS OF LINGUISTIC EXPERIMENT)
The article is devoted to the analysis of perception features of language transformations in modern media discourse. Actual problems of functioning of modern media language and the directions of media texts studying with...
LINGUOSTYLISTICS IN MODERN UKRAINIAN ADVERTISING
Advertising style is one of the artistic techniques closely connected with the history, tradition and socio-political life of the country. Special attention is paid to the problem of the status of style, semiotics of adv...
ON THE STUDY OF RUSSIAN POETIC ATTRIBUTIVE COLLOCATIONS BY FOREIGNERS
Grammatical and stylistic analysis of attributive phrases in a literary text describes these linguistic units as an important means of creating an aesthetic effect in the artwork. The present linguistic methods give more...
QUESTION AS A SPECIAL WAY OF EXPRESSION EMOTIVENESS IN THE LITERARY DIALOGUE
The present article looks at the problem of expressing emotions by means of the interrogative sentences in modern English. The urgency of the given work is motivated by the general gnoseological importance of the problem...
STUDYING OF VERBAL AND TONE ACCENTS ACCORDING TO THE THEORY OF SEGMENTS AND METRIC PHONOLOGY IN THE PERSIAN LANGUAGE
The purpose of the article is consideration of questions connected with stress in Persian language focusing on the theory of a segment and metric phonology. The subject of this study is stress in Persian language includi...