Rhetorical Ambiguity and Political Leadership: Ethos and Negotiation in Fredrik Reinfeldt’s 2005 “Welcome to the New Moderates” Speech
Journal Title: Res Rhetorica - Year 2019, Vol 6, Issue 2
Abstract
This article explores how rhetorically ambiguous speech acts can work as preventive negotiations of potential confl ict within a political party and how such acts can affect the ethos of the leader. I show how rhetorically ambiguous speech can be a way of performing rhetorical leadership and communicating a democratic ethos while motivating participation in a common action for ends understood differently by different audiences.
Authors and Affiliations
Tommy Bruhn
Keywords
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- EP ID EP602040
- DOI 10.29107/rr2019.2.2
- Views 93
- Downloads 0
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