ROLE OF AN ATTITUDE AND FINANCIAL LITERACY IN STOCK MARKET PARTICIPATION
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 8
Abstract
The Indian stock market is one of the oldest stock markets in the world. Individual investors do invest in Indian stock market and they have invested big part of their savings in the view of better returns. These investment decisions of an investor will be based on risk associated with investment and expected from that investment. Investors always expect higher possible returns on stock market investment because the risk associated with stock market participation.Nowday‟s studies have been focused on investor‟s financial decisions and the behavioral factors which cause to take such decisions. This is known as behavioral finance. The study of individual behavior finance is the biggest objective in research. But most of the research was related to either financial literacy or attitudinal behavior. Combination of these two attributes was never considered.Psychological factors are also important in behavioral finance as it improve investor‟s knowledge about financial products and help investors to become free from financial limitations. This is an attempt to explore how individual investor‟s behavior gets influenced by emotions and attitude irrespective of their financial literacy levels. This study tries to evaluate the importance of attitude and financial literacy in stock market participation by comparing them and to decide, which factor is more dominant. The research is explorative in nature and sources of information used for this research are primary as well as secondary one.
Authors and Affiliations
Asst. Prof. RashmiMakrand Mate And Prof. Dr. Leena Dam
Keywords
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