Role of Cultural Differences in Forming a Business Strategy
Journal Title: Journal of Intercultural Management - Year 2010, Vol 2, Issue 2
Abstract
The subject of this article is to present the impact of cultural differences on building business strategy, as well as the meaning of knowledge about the culture, customs and tradition of the countries in which we do business. The author analyses the experiences of a large multimedia corporation Young Digital Planet S.A. gathered in the course of collaboration with culturally different countries, and uses the company as an example showing how important a consideration for cultural factors is for managing an international business.
Authors and Affiliations
Sylwester Kania
Keywords
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