Role of Demographics in Online Shopping Behaviour – an Empirical Study
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 8
Abstract
With the globalization of major economies and the removal of trade barriers, organizations target customers globally and provide their service globally. In such a situation e-business offers certain advantages over traditional business. Due to the rapid development of technologies surrounding the internet, companies which are interested to sell their products through their websites even though buyers and sellers can be thousands of miles apart, may belong to different parts of the world. Since internet is the fast developing medium, the online retailers have to understand the importance of analyzing and identifying the factors influencing the customers when they decide to purchase on the internet is vital because the new virtual market will bring significant difference to the customers.Analyzing customer behaviour is not a new phenomenon. Many theories have been used for many years not only to understand the behaviour of customers but also to create a marketing strategy that will attract the customers efficiently.
Authors and Affiliations
Dr. D. PADMAVATHI, Ms. V. PRIYANKA
Keywords
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