ROLE OF MOBILE PHONE ASSISTED PERSONAL AGENCY IN CREATING EAWARENESS AMONG UNIVERSITY STUDENTS IN LAHORE
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 3, Issue 10
Abstract
Mobile telephone has empowered young generation because it has provided them independence to manage their social life. D’Souza refers this independence as personal agency. He describes that personal agency can be practiced through mobile phone in three ways; contactability, organizability and de-restriction. This study assumes these three dimensions of mobile assisted personal agency and examines its role in creating e-awareness. To test this assumption, a survey research was conducted by drawing sample (N=402) from various universities of Lahore. Results depict that mobile phone assisted personal agency plays a role in creating e-awareness among university students of Lahore. Thus following study suggests that this technology can be utilized for civic engagement and conscious rising among those who frequently use mobile phone.
Authors and Affiliations
Qaisar Khalid Mahmood| Lecturer, Department of Sociology, International Islamic University, Islamabad Email: qaisar.khalid@iiu.edu.pk , 0332-4806473, Saif-ur-Rehman Saif Abbasi| Associate Professor, Department of Sociology, International Islamic University, Islamabad Email: saif_abbasi2002@yahoo.com, Muhammad Babar Akram| Assistant Professor, Department of Sociology, International Islamic University, Islamabad Email: drmbabar@gmail.com
Keywords
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