Role of Promotional Strategies in Rural Market
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2019, Vol 3, Issue 3
Abstract
Promotional schemes influence to rural customers for purchasing the products. Rural market is one of the toughest markets because it is not easy to persuade the customers regarding the products and brands. The objective of this study is to review the effective promotional tools for rural consumers and analyse what the promotional strategies has been adopted by companies for rural consumers. This study is based on the survey method conducted in the rural area to investigate the penetration of products and brands and analyse the purchasing decision of rural consumers. by Bijendra Kumar Pushkar | Shilpi Pandey ""Role of Promotional Strategies in Rural Market"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23519.pdf Paper URL: https://www.ijtsrd.com/management/marketing/23519/role-of-promotional-strategies-in-rural-market/bijendra-kumar-pushkar"
Authors and Affiliations
Keywords
Related Articles
- EP ID EP586664
- DOI 10.31142/ijtsrd23519
- Views 60
- Downloads 0
Cryptosystem Based on Modified Vigenere Cipher using Encryption Technique
In this new era of technology securing information in internet has become a crucial task. To secure such information, encryption plays an important role in information security. In this paper Vigenere cipher is considere...
A Study of Professional Attributes required by Culinary Students for Career Abroad
Tourism and in turn hospitality industry is booming in leaps and bounds. Tourism in India is predicted to be the second largest employer by 2019 providing direct employments. There are huge career opportunities available...
Preliminary Report on Multiple Harvests of Microgreens from Chickpea Cicer arietinum Seeds
Microgreens are edible baby plants with huge potential for leafy vegetable production and many consider this plant based functional food as the new “Superfood”. Microgreens have many advantages over sprouts and they help...
Syntactic Level and Dectical Expression of the Linguistic Atom Personality in it
this scientific article examines the problem of the deictic expression of the linguistic atom man at the syntactic level of the Uzbek language. Umidjon Yigitaliyev "Syntactic Level and Dectical Expression of the Linguist...
A Study on Absenteeism at Shri Annalakshmi Spinning Pvt.Ltd, Dindigul
The study is about absenteeism in Annalakshmi Spinning Pvt. Ltd. The study was carried out in Dindigul for the period of 8 weeks. The aim of the study was to find the level of absenteeism and the reason for absenteeism i...