Role of Promotional Strategies in Rural Market
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2019, Vol 3, Issue 3
Abstract
Promotional schemes influence to rural customers for purchasing the products. Rural market is one of the toughest markets because it is not easy to persuade the customers regarding the products and brands. The objective of this study is to review the effective promotional tools for rural consumers and analyse what the promotional strategies has been adopted by companies for rural consumers. This study is based on the survey method conducted in the rural area to investigate the penetration of products and brands and analyse the purchasing decision of rural consumers. by Bijendra Kumar Pushkar | Shilpi Pandey ""Role of Promotional Strategies in Rural Market"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23519.pdf Paper URL: https://www.ijtsrd.com/management/marketing/23519/role-of-promotional-strategies-in-rural-market/bijendra-kumar-pushkar"
Authors and Affiliations
Keywords
Related Articles
- EP ID EP586664
- DOI 10.31142/ijtsrd23519
- Views 56
- Downloads 0
A Study to Assess the Attitudes of Nonhealth Professional towards Nursing Profession in Pacific University Campus of Gwaliour City
BACKGROUND OF THE STUDYAccording to the researchers in the university of Michigan, the aim of the nursing community worldwide is for its professionals to ensure quality care for all, while maintaining their credentials,...
Right to Private Defence of Body
It is the primary duty of man to assist himself. The right of self protection should be fostered within the voters of each free country. The right is recognized in each system of law and its extent varies within the inve...
Factors Influencing the Intention to Buy Products Online
The growth of information technology, including the internet, turns out to have a big impact on all aspects of life, this happens because the internet can be accessed anywhere and anytime. The rapidly growing number of i...
A Deep Analysis on Prevailing Spam Mail Filteration Machine Learning Approaches
In this work, we have reviewed the issue of spam mail which is a big problem in the area of Internet. The growing size of uncalled mass e mail or spam has produced the requirement of a dependable anti spam filter. Now a...
Comparative Study of Clinical and Laboratory Parameters When Prescribing Complex Therapy to Postmenopausal Women with a History of PCOS
A comparative study of clinical and laboratory parameters was conducted when prescribing complex therapy to postmenopausal women with a history of PCOS. Depending on the type of prescribed therapy, groups of patients wit...