Rural and Urban Consumer Purchase Behaviour towards DTHA Comparative Study
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
In modern times the consumer is playing a vital role in the context of marketing and business related activities. Every business depends upon the consumers. To attract the consumers and intern to increase the sales every business is making many efforts. It is because; there is a cut throat competition in the market. As the consumer market is a highly diversified segment, the entrepreneurs are formulating different strategies to suit different types of consumers. They include the rural consumer and urban consumer. Our objective is to compare and find out differences in the rural and urban consumer behavior. It is different in the selection, purchase, use and dispose of durable product in both the areas of rural and urban. In this regard, we made an attempt to study about rural and urban consumer purchase behavior towards DTH (Set top Box).
Authors and Affiliations
L. Sampatth, Dr. K. Rajender
Keywords
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- EP ID EP412375
- DOI 10.9790/487X-2008054046.
- Views 36
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