Samsung Note 7 - An Unprecedented Recall That Created History: Exploding Phones Recovered – Exploded Trust?
Journal Title: International Journal of Experiential Learning & Case Studies - Year 2017, Vol 2, Issue 1
Abstract
This study aims at reviewing the literature to explore the reasons and rationale of buyer’s preference of one particular brand over the other one in high-tier smart phones industry. This shall be linked to the recent issues faced by Samsung concerning the Note 7 explosions, causing a great monetary and a greater non-monetary loss the global electronics giant. Studying and building Note 7 case adds more variables to the initially reviewed literature regarding brand preferences of consumers in high-tier smart phones industry. Determinants and drivers of decision-making and preferences were explored using the Systematic Literature Review approach. Thereafter, customer dissatisfaction variables from Note 7 incidents were explored and analysed. Two equations were added up to generate and extend findings. Three major factors were identified including Quality, Consistency and Care for Customers. The concluded outcome of the study limited to be utilized primarily for studying high tier smart phone industry but a glimpse of it can also be shadowed upon high tier and niche market brands. This paper is the first of its kind case study on a first of its kind incident that happened with Note 7 – one of the most talked about cases of 2016 and can be used as stepping stone for further analysis into this or similar cases.
Authors and Affiliations
Aamir Firoz Shamsi, Muntazir Haider Ali, Syed Salman Kazmi
Keywords
Related Articles
- EP ID EP234005
- DOI -
- Views 120
- Downloads 0
Arrival of the German Giant at Karachi: Case Study of Henkel
Henkel, the world-renowned brand for cleaning agents wanted to enter into the Pakistan but was reluctant for a full-fledged conquest. It wanted the premier brand to get the wheels rolling for complete marketing strategy....
Impact of In-Service Training on Performance of Teachers A Case of STEVTA Karachi Region
Learning which takes place in a classroom is significantly associated with teach¬ers and their actions taken in the classroom. Therefore, quality of education can be improved by putting more focus on teaching methodologi...
The Increasing Dine-out Trend: Investigation from Karachiites
This paper analyzes the increasing preference of people in regard to dining out more in the recent years as compared with eating at home. The trend of dining out is often not to fulfil hunger instead it is more often bec...
Importance of Public Relations in New Business
Understanding the true meaning of public relations will never be classified as a science because it is an ever-changing process much like a research process. There are continuous additions and subtractions being made; so...
Implementation of Microsoft SQL Server using ‘AlwaysOn’ for High Availability and Disaster Recovery without Shared Storage
It is important for any organization to handle increase in data; normally this is the job of the DBA in organization to take care of this data growth, along with its protection and its availability. High availability of...