Santykių rinkodaros dimensijų raiška
Journal Title: Tiltai - Year 2015, Vol 70, Issue 1
Abstract
The article reveals the essence of the concept of relationship marketing and relationship marketing major dimensions: trust, commitment, mutual dependence, reciprocity, cooperation, power, communication, satisfaction, value, fairness and empathy. Composed relationships between consumers and health care institutions support theoretical model which states that a direct effect on customer loyalty in individual health care market has confidence, commitment and satisfaction. Relationship marketing principles – interoperability and power – in personal care market only partially determines the consumer loyalty.
Authors and Affiliations
Deimena Kyiak, Arina Medvedeva
Keywords
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- EP ID EP279472
- DOI 10.15181/tbb.v69i1.1051
- Views 127
- Downloads 0
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