Satisfaction of Consumers Towards Showroom Aspects of The Readymade Garments in Coimbatore
Journal Title: IJAR-Indian Journal of Applied Research - Year 2015, Vol 5, Issue 6
Abstract
Indian textile industry is one of the leading textile industries in the world. The needs of the people are increasing day-by-day. .A study was conducted on the consumer preference towards the textile retail o-ut lets with special reference to selected textile outlets in Coimbatore city”. The various showrooms taken for the study are Shree Devi, Chennai Silks, Ganapathy Silks, Pothys and RMKV. These are the most famous showrooms in Tamil Nadu with its branches spread all over the state. The purposes of the study was to know the consumer referen-ce to wards selected textile retail outlets in Coimbatore city, to study the awareness level of consumers towards the textile retail outlets to know the factors that influences the consumers to prefer the textile retail outlets, satisfaction o- f con sumers towards showroom aspects of the readymade garments in Coimbatore and to study the marketing strategies of selected textile retail outlets in Coimbatore city etc. The data was collected from 1225 respondents using ques-tion naire method. Simply percentage analysis has been used in the study. It was found from the study that the re-spond ents are seen to give more preference to the collections while choosing the showroom. Hence the other retailers can also increase their new varieties of collections and the retailers must make an extra effort to create more awareness of their products to the general public and they can do it by making innovative and attractive advertisements that may influence more customers to purchase to visit their showroom.
Authors and Affiliations
DR. M. VIDHYA, D. VANISREE
Keywords
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