Schools Thought Of Competitive Advantage

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Schools Thought Of Competitive Advantage

Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 2

Abstract

Because of the different orientations, firms’ philosophies and strategic visions are varying toward managing resources, capabilities or environmental factors, and in the way in which competitive strategies is being formulated. Competition is at the core of the success or failure of firms as it enables creating more perceived value than other rivals companies, hence, ‘what gives rise to competitive advantage and how can it be sustained’ represents the foremost concern for both of marketing and strategic management scholars. This research is an attempt to achieve an in-depth understanding for the main school thoughts that relative literature has viewed competitive advantage basing on: the positioning school and the capabilities (resources)- based view.

Authors and Affiliations

Dr. Mohammed Lutfi Ashour

Keywords

Competitive Advantage Positioning schools Resource-based view (RBV)

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EP ID EP399902
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