Science Communication Through Radio
Journal Title: International Journal of Engineering and Science Invention - Year 2018, Vol 7, Issue 5
Abstract
In developing as well as developed countries, science plays a great role for social welfare and empowerment. Of all the media, radio is an effective medium to reach the masses. This is because even illiterates can use this medium, especially in a developing country like India. Gyan Vani make efforts in imparting scientific temper. The present study assesses the perceptions of the radio listeners about the potentiality of the radio to provide science programmes in an effective way in the urban areas. The study explores the broadcasting intensity of the science programmes across radio stations operating in Chennai. In the same line, effectiveness and use of the programme is examined. The study also examines the prospective use of radio in communicating the science programmes and the extent that radio has made effective contribution to the public understanding of science in the study area.
Authors and Affiliations
Dr. Jayaprakash D
Keywords
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