SEARCHING THE REVENUE PATHS FOR SPORTS CLUBS
Journal Title: Asian Journal Social Sciences & Humanities - Year 2017, Vol 6, Issue 1
Abstract
One of important challenges of sports clubs is revenue source to cover the clubs costs. The research methodology is descriptive and the instrument is researcher made questionnaire. Statistical society includes 18 sport clubs managers in Lorestan province, Iran. Questionnaire consists of media, advertisement, sponsorship, marketing and technical factors. Freedman test have used for Identify and rank the effective factors on sport clubs revenue. It was found that there are significant differences between the effective factors to revenue the sport clubs, according to this, the most important factors profitable for sport clubs in this regard include: Technical factors, and sponsorship, other factors like marketing, media, and advertisement, have located in lower rank. It was concluded with no doubt that development and promotion of sports fields process for each club needs funds and financial resources apart from Ratings assigned by state. For this reason technical factors and sponsorship have key role in clubs revenue.
Authors and Affiliations
Hamid Foroughipour
Keywords
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