Selected aspects of the innovation policy of enterprises operating in the Member States of the European Union
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2018, Vol 28, Issue 2
Abstract
In the era of innovation revolution it is justified to pursue rational policy of innovation on the level of country, region and company. Innovations have become a basic development factor for business entities, the growth of their competitiveness, improvement of their position on the market, growth of economic efficiency etc. The assumptions of such policy should be based on a precise diagnosis of the existing state in the area of innovative activity. This article tries to carry out such a diagnosis by looking for answers to the following questions: 4) Did companies functioning in Member States of the European Union conduct rational policy in the area of innovative activity? 5) Did the implemented innovations contribute to the achievement of particular revenues? 6) What share of the generated revenues was invested by companies in innovative activity? To answer these questions the method of statistical-comparative analysis of empirical research conducted by TNS Political & Social in 28 Member States of the European Union, Switzerland and USA was used. The survey was conducted in February 2016 on a sample of 14,117 companies in the area of trends in business innovation in the EU.
Authors and Affiliations
Jerzy Baruk
Keywords
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- EP ID EP323040
- DOI 10.14611/MINIB.28.06.2018.09
- Views 49
- Downloads 0
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