Selected indicators for evaluating the effectiveness of marketing communication
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2015, Vol 16, Issue 2
Abstract
The issue of the evaluation of marketing activity in each institution most often refers to marketing communications and therefore promotional activities of the company. Whereas measuring the effectiveness of marketing communications results, we can use many tools-indicators, the use of which will track the progress and assess the effectiveness of our institution run by marketing communications. With a view to implementing effective marketing strategy we must be able to measure our success. In this article, has been made a review of selected indicators to evaluate the effectiveness of marketing communications. Cited indicators are commonly used. According to the authors, each institution should create its own set of indicators by which the effects of its operations will be best measured.
Authors and Affiliations
Aneta Olejniczak, Darko Tomorad
Keywords
Related Articles
- EP ID EP206775
- DOI 10.14611/minib.16.02.2015.09
- Views 50
- Downloads 0
Kadra wykładowców jako element marketingu szkoły wyższej
Celem artykułu jest ustalenie zakresu i wyników dotychczasowych badań nad postrzeganiem kadry wykładowców z perspektywy wewnętrznej i zewnętrznej polskich uczelni a także ocena wykorzystania tych zasobów w świetle wiedz...
The measurement and evaluation of PR communication
The purpose of this paper is to reflect on the importance of evaluation and measurement as a vital field of public relations campaigns. The author gives an insight into the existing literature relevant to the measurement...
Potrzeby informacyjne zwiedzających imprezy targowe – badanie uczestników targów KOMPOZYT-EXPO 2018 i FASTENER POLAND
W artykule zaprezentowano wyniki badań potrzeb informacyjnych zwiedzających imprezy targowe oraz uwarunkowania ich zaspokajania na przykładzie uczestników targów KOMPOZYT-EXPO 2018 i FASTENER POLAND. Wyniki badań zostały...
Polish university as an (un)attractive potential employer
The article presents issues associated with the reasons for the fact that young potential employees are not interested in starting work at Polish universities. The article is theoretical-empirical in character. The theor...
Marketing management of a non-public university
2005 was the peak year for the university sector.Nearly 2 million students attended Polish universities, and the favourable trend has continued uninterrupted for 15 years.Such a high demand for knowledge also resulted in...